Now I am by no means an expert, but since I spend most every minute of my free time learning how to run an online business, I have picked up a few good tips. Every new Etsy seller I come across does exactly what I did. I made cute stuff and listed it and crossed my fingers. My first shop opened in 2010 and to be honest, I have been running it wrong until a few months ago.
It was so bad, my husband wanted me to shut it down. I love doing graphics, and once they are made, folks just download them and I am good to go. Well, I don't want folks waiting 6 years to find they are doing it all wrong.tr
Now again, I am NOT an expert, but these little tips should at least get you going in the right direction, as opposed to my wrong direction.
1. SEO is tricky, it changes, and you cannot just make a listing and ignore it ( guilty as charged). You need to keep monitoring your listings as trends come and go and make sure your items are staying on the first 5 pages.
2. What the hell is SEO? Search Engine Optimization. Basically it is how your wonderful stuff gets found on Etsy. Now how do find those magic words?
3. The search bar, now this is a debate, in reality, the search bar only shows the MOST RECENT searches, but I have found it still matches up fairly well with my choices.
4. Google keyword tool, they just changed how it works, it is FREE, but a little tricky, it will make you think you need to pay for ad words...FALSE. But is is a little awkward. You can google how to use it for free.
5. Marmalead, there is a free version and a paid version. I did the paid version for a month and kept a notebook of the good keywords.
6. Now you have gathered your keywords, you need to get that listing going. There are different kinds of keywords, long tail keywords and "regular" keywords. You want to use both. A long tail keyword is 4-5 words and should be near the beginning of your title. You then want to REPEAT that exact keyword phrase in the beginning of your item description. You then want to REPEAT that phrase again in your tags. If it is too long, do the best you can. By repeating that phrase it
is giving that phrase a lot of strength.
7. The title of your item should have that combo of keywords separated by a comma or dash. Do not run all the words together, it hurts the eyes, and well, it looks terrible.
8. Use all that space in your title if you can, the more options folks have, the greater chance you will be found.
Here is an example: You are listing a boho style silver statement necklace, do not just say Silver necklace, boho necklace, statement necklace...you want to link them all together into 1 long tailed keyword: Silver boho statement necklace- now folks looking for more general terms will still find you. For example if they look for silver necklace, silver statement necklace, silver boho necklace, those are all included in your 1 long tailed keyword. After the long tailed keyword, fill in with other keywords you may have found such as gift for girlfriend, or mother's day gift, Christmas gift, etc
Now, silver boho statement necklace is too long for a tag, so try boho necklace, silver necklace, statement necklace
Now this is just a starter, there is so much more, but it is a lot more I knew when I got started.
Happy listing!
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